Step 4

Step Four: All About You!

When it comes right down to it, your brand (and the brand of any entrepreneur) is you. It’s your personality that shines through; it’s your experiences that drive your business direction; it’s your life story that led you to where you are right now. And that means that your website should feature you front and center.

Your “About” page is a great place to start. Share your personal story here. Let your potential clients know:

Who you work with and why you chose that market

The personal experiences that drove your decision to become active in your niche

Your successes

Your goals and dreams and future plans

As one of the most important pages on your site, it’s critical that this page gives your readers a sense of who you are, so he/she will instantly know if you’re someone they want to work with.

Beyond your about page, though, your personality should shine through in every:

  • Blog post
  • Sales page
  • Image choice
  • Document formats
  • PowerPoint presentation
  • YouTube video
  • Podcast episode

You will also want to put some thought into your headshots. Professional photos are becoming a must-have for anyone who wants to uplevel their business, so start planning now how you want those to look. Will you dress up or down? What image do you want to present? And most important of all, what is most comfortable for you?

In short, be you. Don’t make the mistake of trying to sound or look “professional and corporate,” unless that’s who you really are, and don’t try to be “chatty and personable” if that’s not your true personality. Just be yourself, and the right people will automatically be attracted to you.