Step 3

Step Three: Beautifully Branded

When you think of branding, what comes to mind?

Logos? Colors? Clever mascots?

That’s what most people think of, so you’re not alone, but there is so much more to branding than the colors on your site and your logo—although both of those things are important, of course.

Here’s how Entrepreneur Magazine defines it:

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers. 

And here’s what BusinessDictionary.com has to say:

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

It’s clear that while your logo and colors are important, there are other factors to consider as well, the most important of which is your unique selling proposition.

The key is to merge all the elements of your brand into one stunning, unforgettable website:

  • Logo and colors
  • Fonts
  • Your USP (step 4 will help with that)
  • Your tagline

You can choose to work with a branding expert who will guide you through the process, or you can choose the DIY approach. No matter which method you choose, though, it pays to put in some work first, so you can have a better idea of what you’re trying to accomplish.