Step Two: Map Out Your Website
Now that you know what you want visitors to your site to do, it’s time to make it easy for them to do it. As you saw in step one, the top section of every page on your site is the perfect place to showcase your primary goal, whether that’s an opt-in form, a buy button, or an invitation to schedule an appointment.
But what about the other sections of your site? How do you envision blog readers will find your products? How will potential clients discover your areas of expertise?
Sketching out a website “map” will help you visualize the flow of traffic from one page to the next. Your primary navigation menu will follow this map, so if it helps, think of the pages you will want to include there, and how they might link to one another, like this:
- Home: Links to your opt-in offer, your discovery session schedule, and your products page.
- Blog: Individual posts all link to your opt-in offer plus the appropriate sales page as well as additional blog posts and other information which is useful to your ideal reader.
- Work With Me: Your primary service offering, links to your discovery session booking and products pages.
- Products: Links to related product pages.
- About Me: Links to “Work With Me”
- Contact: Links to product pages.
Your website may have more (or fewer) top level pages in your map, depending on the number of products you offer, whether or not you have a podcast or YouTube channel, if you have a press or speaker package, or other business divisions.
No matter the number of pages on your site, though, you should be sure that each one leads naturally to the next. Remember, your potential clients won’t always know what the next step is, so it’s your website’s job to show them the way.